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MARKET FACTS
Pace serves the vast 3,500 square miles of the Chicago suburbs.
499 Vehicles
1,1077 Screens
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Impressions... |
| Weekday Daily Impressions |
116,000 |
| Weekend Daily Impressions |
39,000 |
| Total Weekly Impressions |
658,000 |
| Source: Chicago Pace, Average Boardings, Oct 06 - Sep 07 |
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Viewers... |
| Weekday Daypart: |
58,000 |
| Weekend Daypart: |
19,500 |
| 2 dayparts per day: 6am to 2pm and 2pm to 10pm |
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Reach... |
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| Weekly Reach: |
181,160 |
| Source: Scarborough Release 2 2006 and 2007 Chicago DMA |
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Buying Patterns... |
Index |
| Plan to buy a cellular service for self |
268 |
| Plan to buy
a video game system |
277 |
| Usually see a new movie opening weekend |
120 |
| Drink the top 5 soft drinks in chicago market |
148 |
| Eat fast food 10+ times per month |
124 |
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Young Audience... |
All Viewers |
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% of Viewers |
Index |
| 18-24 |
22 |
173 |
| 18-34 |
36 |
116 |
| 18-49 |
67 |
109 |
Demographic Detail |
| Male |
39% |
| Female |
61% |
| Hispanic |
19% |
| African American |
31% |
| Caucasian |
43% |
| Source: Scarborough Release 2 2006 and 2007 Chicago DMA |
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Area covered by Pace Bus System |
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