| |
MARKET FACTS
Lynx serves Orange, Seminole, and Osceola Counties: an area of 2,500 square miles.
184 Vehicles
530 Screens
|
|
|
|
 |
|
| |
Impressions... |
| Weekday Daily Impressions |
84.000 |
| Weekend Daily Impressions |
43,000 |
| Total Weekly Impressions |
504,000 |
| Source: Orlando Lynx, Average Boardings, Oct 06 - Sep 07 |
| |
|
Viewers... |
| Weekday Daypart: |
42,000 |
| Weekend Daypart: |
21,500 |
| 2 dayparts per day: 6am to 2pm and 2pm to 10pm |
| |
|
Reach... |
|
| Weekly Reach: |
61,289 |
| Source: Scarborough Release 2 2006 and 2007 Orlando Metro Area |
| |
|
Buying Patterns... |
Index |
| Plan to buy a computer |
114 |
| Plan to buy a cellular service for self |
124 |
| Usually see a new movie opening weekend |
128 |
| Eat at the top 5 fast food restaurants in the Orlando markets |
113 |
| Drinks the top 5 soft drinks in the Orlando Market |
115 |
| |
Young Audience... |
All Viewers |
| |
% of Viewers |
Index |
Equivalent Rating
per sales unit |
| 18-24 |
28 |
217 |
4.2 |
| 18-34 |
47 |
145 |
2.6 |
| 18-49 |
71 |
113 |
2.0 |
Demographic Detail |
| Male |
53% |
| Female |
47% |
| Hispanic |
30% |
| African American |
34% |
| Caucasian |
31% |
Source: Scarborough Release 2 2006 and 2007 Orlando Metro Area |
|
|
|
| |
Area covered by Lynx Bus System |
|
|
 |
|
|
